AG1 (Athletic Greens)
One scoop to shore up nutrition — the brand that lit up the greens-powder market.
The flagship all-in-one 'greens powder', NSF Certified for Sport, designed to cover nutrient gaps in one scoop.
Brand facts
- Founded
- 2010
- Headquarters
- United States (global)
- Origin
- United States
About AG1 (Athletic Greens)
Founded in 2010, the flagship greens powder combining vitamins, minerals, pre/probiotics and botanicals in one scoop. It leans on continual reformulation (AG1 Next Gen) and large investment in independent research, and scaled fast as a subscription DTC brand.
What sets AG1 (Athletic Greens) apart
Its core is all-in-one convenience, NSF Certified for Sport status and powerful branding — with continual reformulation and research spend as headline messages.
Ingredient sourcing
Blends many vitamins/minerals with botanicals and microbial ingredients, mixing synthetic and natural sources.
Manufacturing & quality
NSF Certified for Sport, stated to be tested for 270+ banned substances.
Certifications & testing
- NSF Certified for Sport
- cGMP-compliant
Signature products
- AG1 (greens powder)
- AG1 Next Gen
Focus categories
- Greens powder
- All-in-one
- Gut & probiotics
- Daily basics
Price positioning
Premium subscription — for buyers who value convenience and certification.
Where to buy in Japan
Mainly a subscription via the official site; check shipping to Japan at checkout.
Best for
People who want an easy nutritional baseline, especially with busy or irregular diets.
Things to keep in mind
Some individual doses are modest and the price is high; not ideal if you want cheap single nutrients.
Frequently asked questions
Is AG1 a multivitamin replacement?
It covers many nutrients in one scoop, but some doses are modest, so single-nutrient supplements may still suit specific goals.
Prices are sample data. Check the retailer's site for the current price.