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Supplement brands

From Japan's biggest makers to premium and up-and-coming international labels — deep dives into the major supplement brands, covering what sets each apart, ingredient sourcing, manufacturing and where to buy.

A brand can be a handy shortcut for consistency and sourcing, but the active amount per serving, cost per day and format matter more than the label. Use a brand as a starting point, then compare the actual products. Looking for overseas labels? See the International brands section below.

Japanese brands

Japanese makers and brands widely available at home — easy to find in drugstores and online stores.

VA

VALX

22 products

Japan

Trainer-grade Japanese sports nutrition, supervised by Yoshinori Yamamoto.

Amino acids (BCAA/EAA)ProteinCreatine
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DH

DHC

10 products

Japan

From a few hundred yen a bag — Japan's default entry into supplements.

Multivitamin
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DN

Dear-Natura

8 products

Japan

No added fragrances, colors or preservatives — Asahi's mainstream Japanese supplements.

Multivitamin
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GR

GronG

8 products

Japan

Osaka-born value nutrition — big bags, low prices, easy to keep buying.

Amino acids (BCAA/EAA)ProteinCreatine
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SA

SAVAS

8 products

Japan

Japan's default protein — a mainstream brand backed by Meiji's food science.

Protein
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XP

X-PLOSION

8 products

Japan

Japanese protein chasing lowest cost-per-serving with 3 kg bags.

Protein
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FA

FANCL

3 products

Japan

A pioneer of 'additive-free', obsessed with freshness through single-dose packaging.

Multivitamin
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KE

Kentai

3 products

Japan

A pioneer of Japanese protein with over 40 years of history.

Amino acids (BCAA/EAA)ProteinCreatine
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AS

Asahi

1 products

Japan

Heir to Ebios — nutritional supplements from the Asahi group.

Multivitamin
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DN

DNS

1 products

Japan

Athlete-first sports nutrition, grounded in real competitive use.

Creatine
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UM

UHA Mikakuto

1 products

Japan

Supplements you'll actually keep taking — chewable gummies from a candy maker.

Multivitamin
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AJ

Ajinomoto

Japan

A century of amino-acid science — the maker of amino VITAL.

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AP

Alinamin Pharmaceutical

Japan

Heir to vitamin-B1 derivative research — a heritage energy-tonic maker.

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AL

ALPRON

Japan

A balanced Japanese brand — value, range, and its own factory.

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BF

BASE FOOD

Japan

Nutrition, built into the staple — a pioneer of complete-nutrition food.

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BL

be LEGEND (Real Style)

Japan

Beloved Japanese whey with playful flavors and effortless mixing.

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BS

Bulk Sports

Japan

Transparency-first Japanese sports nutrition that names its raw materials.

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EI

Eisai (Chocola BB)

Japan

Chocola BB for skin and fatigue — a B-vitamin staple.

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FJ

FINE JAPAN

Japan

Affordable collagen and greens — high-volume health foods from Osaka.

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FU

FUJIFILM (Astalift / Metabarrier)

Japan

Photography science, repurposed for health — nano-astaxanthin know-how.

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HW

House Wellness Foods

Japan

House's wellness arm behind Ukon no Chikara and C1000.

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KI

Kirin (iMUSE / Kyowa Hakko Bio)

Japan

Immune care via plasma lactococcus — Kirin's fermentation and amino-acid science.

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KP

Kobayashi Pharmaceutical

Japan

Famous for 'wouldn't this be nice' product ideas — a broad Function-Claims lineup.

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LC

Lypo-C

Japan

Liposomal vitamin C engineered to be absorbed — a clinic-born Japanese premium.

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ME

Meiji

Japan

Food, dairy and fermentation know-how — the maker behind Amino Collagen.

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MM

Morinaga Milk

Japan

The home of Bifidobacterium BB536 — deep gut-flora research.

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NI

NICHIGA

Japan

Simple, affordable ingredient-grade supplements from a food-materials supplier.

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NI

Nissui

Japan

Omega-3 from a seafood giant — EPA science from a fish company.

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OG

ogaland

Japan

Kagoshima-born online supplements with affordable day-count packs.

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OR

ORIHIRO

Japan

Konjac jelly and supplements — affordable Japanese health foods.

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OP

Otsuka Pharmaceutical

Japan

The science behind Pocari Sweat — hydration, electrolytes and nutrition at scale.

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RP

Rohto Pharmaceutical

Japan

A major in eye drops and skincare, expanding into health foods.

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SP

Sato Pharmaceutical (Yunker)

Japan

Herbal Yunker — a leader in nourishing tonics.

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SE

seedcoms

Japan

Ultra-cheap long day-count packs — an online-only value supplement brand.

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SH

Shiseido

Japan

Ingestible beauty from Japan's top cosmetics maker — the home of The Collagen.

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SW

Suntory Wellness

Japan

A direct-sales health leader built on sesame-lignan (sesamin) research.

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TP

Taisho Pharmaceutical

Japan

The pharma giant behind Lipovitan D — drug-grade quality across health foods too.

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UL

ULTORA

Japan

Clean-label Japanese whey formulated without artificial sweeteners.

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WS

Wakasa Seikatsu

Japan

Eye care means Blueberry Eye — a Kyoto direct-sales brand.

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WE

weider

Japan

The nutrition brand behind Japan's ubiquitous 'in Jelly', grown by Morinaga.

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YA

Yakult

Japan

The originator of the Shirota strain — a global pioneer of gut health.

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YB

Yamada Bee Farm

Japan

Over 70 years of beekeeping — a royal-jelly and propolis specialist.

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International brands

Overseas brands popular via iHerb, personal import and parallel imports — including premium lines and buzzy DTC newcomers.

NM

Nature Made

5 products

United States

A top-selling US vitamin line, chosen for USP verification.

Multivitamin
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NF

NOW Foods

5 products

United States

A value heavyweight with its own factories and in-house testing labs.

Creatine
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MY

Myprotein

2 products

United Kingdom

One of Europe's biggest online sports-nutrition brands — driven by scale and relentless sales.

Amino acids (BCAA/EAA)
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NU

Nutricost

1 products

United States

No frills — raw actives in big sizes at low prices.

Creatine
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AG

AG1 (Athletic Greens)

United States

One scoop to shore up nutrition — the brand that lit up the greens-powder market.

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AN

Ancient Nutrition

United States

Food-inspired collagen and adaptogens.

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BL

Blackmores

Australia

An Australian naturopathy veteran, backed by strict TGA standards.

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BU

Bulk (formerly Bulk Powders)

United Kingdom

UK direct-sale sports nutrition — a rival to Myprotein.

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BU

BulkSupplements.com

United States

Pure, additive-free ingredients — bulk powders with a COA.

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CG

California Gold Nutrition

United States

iHerb's own label — the sweet spot between quality and price.

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CE

Cellucor

United States

The home of C4 — one of the world's best-selling pre-workouts.

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CE

Centrum

United States

A world-class multivitamin — broad coverage in one tablet.

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CC

Coca-Cola

United States

Hydration and electrolytes via Aquarius — one of the world's biggest beverage networks.

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DB

Doctor's Best

United States

Science-first single actives, built plainly on branded raw materials.

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DO

Doppelherz

Germany

A German staple — affordable supplements with a century of heritage.

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DY

Dymatize

United States

The benchmark hydrolyzed isolate — ISO100's speed and flavor.

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EH

Elysium Health

United States

NAD+ research, productized — a longevity brand born from a scientist network.

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GO

Garden of Life

United States

Whole-food and certified-organic — a flagship of natural supplements.

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GH

GHOST

United States

Candy collabs and full disclosure — culture-forward sports nutrition.

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GN

Goli Nutrition

United States

Hard-to-drink vinegar, made easy — the brand that launched ACV gummies.

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JA

Jamieson

Canada

A century of Canadian quality — a national natural-health brand.

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JF

Jarrow Formulas

United States

A science-minded veteran — a benchmark in probiotics.

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KA

Kaged

United States

Branded actives plus Informed certification — clean sports nutrition.

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KS

Kirkland Signature

United States

Costco quality at low prices — big-size daily basics.

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LA

Legion Athletics

United States

Every ingredient evidence-based, clinically dosed, no proprietary blends.

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LE

Life Extension

United States

A research-driven brand betting on the science of longevity.

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MO

MaryRuth Organics

United States

Gentle liquid and gummy supplements the whole family can take.

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ME

MegaFood

United States

Made from real food — a B Corp whole-food supplement brand.

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MO

Momentous

United States

Athlete-grade across the board — sports nutrition with scientist advisors.

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MU

MuscleTech

Canada

The NITRO-TECH veteran — a research-forward performance brand.

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NB

Nature's Bounty

United States

A US drugstore staple — affordable, mainstream supplements.

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NW

Nature's Way

United States

A herbal veteran — the go-to for elderberry.

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NC

Neurohacker Collective

United States

The complex-formula Qualia line — a flagship of nootropics.

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NN

Nordic Naturals

United States

The omega-3 benchmark — purity, freshness and taste in fish oil.

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OL

OLLY

United States

Fun, sustainable gummy supplements — a go-to for sleep support.

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OA

One A Day

United States

Bayer's one-a-day multivitamin from a pharma major.

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ON

Optimum Nutrition

United States

The home of Gold Standard — the world's best-selling whey.

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OR

Orthomol

Germany

Condition-targeted micronutrient combos — German orthomolecular science.

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OS

OstroVit

Poland

Among Europe's cheapest — a fast-rising Polish brand.

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PN

Pharma Nord

Denmark

The CoQ10 used in studies — a pharmaceutical-grade Nordic brand.

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PE

Pure Encapsulations

United States

The hypoallergenic standard — nothing unnecessary in the capsule.

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RI

Ritual

United States

Traceable to the source — a clinically-studied DTC multivitamin.

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SE

Seed

United States

Not a supplement company — a microbiome science company.

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SO

Solgar

United States

The amber bottle — 70+ years of premium heritage vitamins.

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SN

Sunday Natural

Germany

Purity, bioavailability, zero additives — Berlin's new premium.

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SW

Swanson

United States

Niche actives at low prices — a mail-order supplement veteran.

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SW

Swisse

Australia

Australian wellness spanning beauty, vitality and skincare.

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TH

Thorne

United States

The purity-obsessed premium brand clinicians and pro teams reach for.

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TI

Timeline (Mitopure)

Switzerland

Cellular energy via Urolithin A — a longevity-science standout.

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TL

Transparent Labs

United States

No proprietary blends — full doses disclosed, a pre-workout standout.

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VI

Vitabiotics

United Kingdom

A UK leader in targeted supplements — fertility, beauty and gender-specific.

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VP

Vital Proteins

United States

The face of the collagen boom — the default easy-mixing peptide.

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Prices are sample data. Check the retailer's site for the current price.