Supplement brands
From Japan's biggest makers to premium and up-and-coming international labels — deep dives into the major supplement brands, covering what sets each apart, ingredient sourcing, manufacturing and where to buy.
A brand can be a handy shortcut for consistency and sourcing, but the active amount per serving, cost per day and format matter more than the label. Use a brand as a starting point, then compare the actual products. Looking for overseas labels? See the International brands section below.
Japanese brands
Japanese makers and brands widely available at home — easy to find in drugstores and online stores.
VALX
22 productsJapan
Trainer-grade Japanese sports nutrition, supervised by Yoshinori Yamamoto.
DHC
10 productsJapan
From a few hundred yen a bag — Japan's default entry into supplements.
Dear-Natura
8 productsJapan
No added fragrances, colors or preservatives — Asahi's mainstream Japanese supplements.
GronG
8 productsJapan
Osaka-born value nutrition — big bags, low prices, easy to keep buying.
SAVAS
8 productsJapan
Japan's default protein — a mainstream brand backed by Meiji's food science.
X-PLOSION
8 productsJapan
Japanese protein chasing lowest cost-per-serving with 3 kg bags.
FANCL
3 productsJapan
A pioneer of 'additive-free', obsessed with freshness through single-dose packaging.
Kentai
3 productsJapan
A pioneer of Japanese protein with over 40 years of history.
Asahi
1 productsJapan
Heir to Ebios — nutritional supplements from the Asahi group.
DNS
1 productsJapan
Athlete-first sports nutrition, grounded in real competitive use.
UHA Mikakuto
1 productsJapan
Supplements you'll actually keep taking — chewable gummies from a candy maker.
Ajinomoto
Japan
A century of amino-acid science — the maker of amino VITAL.
Learn moreAlinamin Pharmaceutical
Japan
Heir to vitamin-B1 derivative research — a heritage energy-tonic maker.
Learn moreALPRON
Japan
A balanced Japanese brand — value, range, and its own factory.
Learn moreBASE FOOD
Japan
Nutrition, built into the staple — a pioneer of complete-nutrition food.
Learn morebe LEGEND (Real Style)
Japan
Beloved Japanese whey with playful flavors and effortless mixing.
Learn moreBulk Sports
Japan
Transparency-first Japanese sports nutrition that names its raw materials.
Learn moreEisai (Chocola BB)
Japan
Chocola BB for skin and fatigue — a B-vitamin staple.
Learn moreFINE JAPAN
Japan
Affordable collagen and greens — high-volume health foods from Osaka.
Learn moreFUJIFILM (Astalift / Metabarrier)
Japan
Photography science, repurposed for health — nano-astaxanthin know-how.
Learn moreHouse Wellness Foods
Japan
House's wellness arm behind Ukon no Chikara and C1000.
Learn moreKirin (iMUSE / Kyowa Hakko Bio)
Japan
Immune care via plasma lactococcus — Kirin's fermentation and amino-acid science.
Learn moreKobayashi Pharmaceutical
Japan
Famous for 'wouldn't this be nice' product ideas — a broad Function-Claims lineup.
Learn moreLypo-C
Japan
Liposomal vitamin C engineered to be absorbed — a clinic-born Japanese premium.
Learn moreMeiji
Japan
Food, dairy and fermentation know-how — the maker behind Amino Collagen.
Learn moreMorinaga Milk
Japan
The home of Bifidobacterium BB536 — deep gut-flora research.
Learn moreNICHIGA
Japan
Simple, affordable ingredient-grade supplements from a food-materials supplier.
Learn moreNissui
Japan
Omega-3 from a seafood giant — EPA science from a fish company.
Learn moreogaland
Japan
Kagoshima-born online supplements with affordable day-count packs.
Learn moreORIHIRO
Japan
Konjac jelly and supplements — affordable Japanese health foods.
Learn moreOtsuka Pharmaceutical
Japan
The science behind Pocari Sweat — hydration, electrolytes and nutrition at scale.
Learn moreRohto Pharmaceutical
Japan
A major in eye drops and skincare, expanding into health foods.
Learn moreSato Pharmaceutical (Yunker)
Japan
Herbal Yunker — a leader in nourishing tonics.
Learn moreseedcoms
Japan
Ultra-cheap long day-count packs — an online-only value supplement brand.
Learn moreShiseido
Japan
Ingestible beauty from Japan's top cosmetics maker — the home of The Collagen.
Learn moreSuntory Wellness
Japan
A direct-sales health leader built on sesame-lignan (sesamin) research.
Learn moreTaisho Pharmaceutical
Japan
The pharma giant behind Lipovitan D — drug-grade quality across health foods too.
Learn moreULTORA
Japan
Clean-label Japanese whey formulated without artificial sweeteners.
Learn moreWakasa Seikatsu
Japan
Eye care means Blueberry Eye — a Kyoto direct-sales brand.
Learn moreweider
Japan
The nutrition brand behind Japan's ubiquitous 'in Jelly', grown by Morinaga.
Learn moreYakult
Japan
The originator of the Shirota strain — a global pioneer of gut health.
Learn moreYamada Bee Farm
Japan
Over 70 years of beekeeping — a royal-jelly and propolis specialist.
Learn moreInternational brands
Overseas brands popular via iHerb, personal import and parallel imports — including premium lines and buzzy DTC newcomers.
Nature Made
5 productsUnited States
A top-selling US vitamin line, chosen for USP verification.
NOW Foods
5 productsUnited States
A value heavyweight with its own factories and in-house testing labs.
Myprotein
2 productsUnited Kingdom
One of Europe's biggest online sports-nutrition brands — driven by scale and relentless sales.
Nutricost
1 productsUnited States
No frills — raw actives in big sizes at low prices.
AG1 (Athletic Greens)
United States
One scoop to shore up nutrition — the brand that lit up the greens-powder market.
Learn moreAncient Nutrition
United States
Food-inspired collagen and adaptogens.
Learn moreBlackmores
Australia
An Australian naturopathy veteran, backed by strict TGA standards.
Learn moreBulk (formerly Bulk Powders)
United Kingdom
UK direct-sale sports nutrition — a rival to Myprotein.
Learn moreBulkSupplements.com
United States
Pure, additive-free ingredients — bulk powders with a COA.
Learn moreCalifornia Gold Nutrition
United States
iHerb's own label — the sweet spot between quality and price.
Learn moreCellucor
United States
The home of C4 — one of the world's best-selling pre-workouts.
Learn moreCentrum
United States
A world-class multivitamin — broad coverage in one tablet.
Learn moreCoca-Cola
United States
Hydration and electrolytes via Aquarius — one of the world's biggest beverage networks.
Learn moreDoctor's Best
United States
Science-first single actives, built plainly on branded raw materials.
Learn moreDoppelherz
Germany
A German staple — affordable supplements with a century of heritage.
Learn moreDymatize
United States
The benchmark hydrolyzed isolate — ISO100's speed and flavor.
Learn moreElysium Health
United States
NAD+ research, productized — a longevity brand born from a scientist network.
Learn moreGarden of Life
United States
Whole-food and certified-organic — a flagship of natural supplements.
Learn moreGHOST
United States
Candy collabs and full disclosure — culture-forward sports nutrition.
Learn moreGoli Nutrition
United States
Hard-to-drink vinegar, made easy — the brand that launched ACV gummies.
Learn moreJamieson
Canada
A century of Canadian quality — a national natural-health brand.
Learn moreJarrow Formulas
United States
A science-minded veteran — a benchmark in probiotics.
Learn moreKaged
United States
Branded actives plus Informed certification — clean sports nutrition.
Learn moreKirkland Signature
United States
Costco quality at low prices — big-size daily basics.
Learn moreLegion Athletics
United States
Every ingredient evidence-based, clinically dosed, no proprietary blends.
Learn moreLife Extension
United States
A research-driven brand betting on the science of longevity.
Learn moreMaryRuth Organics
United States
Gentle liquid and gummy supplements the whole family can take.
Learn moreMegaFood
United States
Made from real food — a B Corp whole-food supplement brand.
Learn moreMomentous
United States
Athlete-grade across the board — sports nutrition with scientist advisors.
Learn moreMuscleTech
Canada
The NITRO-TECH veteran — a research-forward performance brand.
Learn moreNature's Bounty
United States
A US drugstore staple — affordable, mainstream supplements.
Learn moreNature's Way
United States
A herbal veteran — the go-to for elderberry.
Learn moreNeurohacker Collective
United States
The complex-formula Qualia line — a flagship of nootropics.
Learn moreNordic Naturals
United States
The omega-3 benchmark — purity, freshness and taste in fish oil.
Learn moreOLLY
United States
Fun, sustainable gummy supplements — a go-to for sleep support.
Learn moreOne A Day
United States
Bayer's one-a-day multivitamin from a pharma major.
Learn moreOptimum Nutrition
United States
The home of Gold Standard — the world's best-selling whey.
Learn moreOrthomol
Germany
Condition-targeted micronutrient combos — German orthomolecular science.
Learn moreOstroVit
Poland
Among Europe's cheapest — a fast-rising Polish brand.
Learn morePharma Nord
Denmark
The CoQ10 used in studies — a pharmaceutical-grade Nordic brand.
Learn morePure Encapsulations
United States
The hypoallergenic standard — nothing unnecessary in the capsule.
Learn moreRitual
United States
Traceable to the source — a clinically-studied DTC multivitamin.
Learn moreSeed
United States
Not a supplement company — a microbiome science company.
Learn moreSolgar
United States
The amber bottle — 70+ years of premium heritage vitamins.
Learn moreSunday Natural
Germany
Purity, bioavailability, zero additives — Berlin's new premium.
Learn moreSwanson
United States
Niche actives at low prices — a mail-order supplement veteran.
Learn moreSwisse
Australia
Australian wellness spanning beauty, vitality and skincare.
Learn moreThorne
United States
The purity-obsessed premium brand clinicians and pro teams reach for.
Learn moreTimeline (Mitopure)
Switzerland
Cellular energy via Urolithin A — a longevity-science standout.
Learn moreTransparent Labs
United States
No proprietary blends — full doses disclosed, a pre-workout standout.
Learn moreVitabiotics
United Kingdom
A UK leader in targeted supplements — fertility, beauty and gender-specific.
Learn moreVital Proteins
United States
The face of the collagen boom — the default easy-mixing peptide.
Learn morePrices are sample data. Check the retailer's site for the current price.