Vital Proteins
The face of the collagen boom — the default easy-mixing peptide.
A US brand that led the collagen-peptide boom, marketing grass-fed sourcing. Owned by Nestlé.
Brand facts
- Founded
- 2013
- Headquarters
- Franklin Park, Illinois, USA
- Parent / operator
- Nestlé Health Science
- Origin
- United States
About Vital Proteins
Founded in 2013, the brand that popularized collagen peptides as an everyday wellness habit. Built on grass-fed bovine collagen, its unflavored, easy-mixing format won mass appeal, and it now scales globally under Nestlé.
What sets Vital Proteins apart
It turned collagen into a daily staple through an unflavored, mixable format, grass-fed messaging and strong branding.
Ingredient sourcing
Primarily grass-fed, pasture-raised bovine collagen (its sourcing regions have been revised over time).
Manufacturing & quality
Made in cGMP-compliant facilities.
Certifications & testing
- cGMP-compliant
- Some gluten-free / Whole30 options
Signature products
- Collagen Peptides
- Beauty Collagen
- Collagen Creamer
- Marine Collagen
Focus categories
- Collagen
- Beauty
- Protein
- Wellness
Price positioning
Mid-to-premium — value in brand strength and ease of use.
Where to buy in Japan
Available via iHerb, Amazon.co.jp and Rakuten Ichiba.
Best for
People who want an easy, unflavored collagen from a proven brand.
Things to keep in mind
Often pricier than Japanese collagen; compare cost per gram of collagen.
Prices are sample data. Check the retailer's site for the current price.