Wakasa Seikatsu
Eye care means Blueberry Eye — a Kyoto direct-sales brand.
A Kyoto-based direct-sales brand strong in eye-health supplements, known for Blueberry Eye.
Brand facts
- Founded
- 1998
- Headquarters
- Kyoto, Japan
- Parent / operator
- Wakasa Seikatsu Co., Ltd.
- Origin
- Japan
About Wakasa Seikatsu
A Kyoto health-food direct-sales brand. It pioneered the eye-health category with Blueberry Eye (bilberry-derived anthocyanins), built on attentive customer support and a subscription model.
What sets Wakasa Seikatsu apart
Its distinctive edge is a focus on eye health, bilberry ingredients and attentive direct-sales support.
Ingredient sourcing
Selects eye-related ingredients such as bilberry and lutein.
Manufacturing & quality
Manufactured under domestic quality systems.
Certifications & testing
- Foods with Function Claims (select products)
- Domestic quality systems
Signature products
- Blueberry Eye
- Lutein supplements
- Eye-health supplements
Focus categories
- Eye health
- Bilberry & lutein
- Foods with Function Claims
Price positioning
Mid-range — value in category focus and support.
Where to buy in Japan
Primarily direct sales; some items on Amazon.co.jp and Rakuten Ichiba.
Best for
People who want to support eye health (screen fatigue).
Things to keep in mind
Check subscription terms; perceived benefit varies between individuals.
Prices are sample data. Check the retailer's site for the current price.