Ritual
Traceable to the source — a clinically-studied DTC multivitamin.
A US direct-to-consumer multivitamin brand built on 'Made Traceable' ingredient transparency, with published clinical trials.
Brand facts
- Founded
- 2016
- Headquarters
- California, USA
- Origin
- United States
About Ritual
Founded in 2016 by a pregnant founder frustrated by opaque supplements. Its 'Made Traceable' program discloses each ingredient's origin and final manufacturing location; centered on women's multivitamins, it stands out for running peer-reviewed clinical trials.
What sets Ritual apart
A distinctive mix of ingredient traceability, clinical trials and delayed-release, mint-scented capsules — with design and brand experience that won over younger consumers.
Ingredient sourcing
Uses absorption-minded forms (methylated folate, chelated iron, algae-derived DHA) and discloses their origins.
Manufacturing & quality
Third-party manufactured with disclosed locations, using named suppliers in and outside the US.
Certifications & testing
- Made Traceable (ingredient disclosure)
- Peer-reviewed clinical trials
- Non-GMO, gluten-free, vegan
Signature products
- Essential for Women
- Essential for Men
- Prenatal
- Synbiotic+
Focus categories
- Multivitamins
- Women's health
- Prenatal
- Gut & synbiotics
Price positioning
Premium subscription — for buyers who value transparency and design.
Where to buy in Japan
Mainly a US subscription; check shipping availability to Japan at checkout.
Best for
Transparency-minded buyers who care about ingredient origin and evidence.
Things to keep in mind
It deliberately includes only a few nutrients, so those wanting broad coverage may want more; Japan availability is limited.
Frequently asked questions
What is Made Traceable?
Ritual's transparency program that discloses each ingredient's origin and final manufacturing location.
Prices are sample data. Check the retailer's site for the current price.