Nordic Naturals
The omega-3 benchmark — purity, freshness and taste in fish oil.
A US brand specializing in omega-3 fish oil, globally respected for IFOS 5-star purity and freshness.
Brand facts
- Founded
- 1995
- Headquarters
- Watsonville, California, USA
- Origin
- United States
About Nordic Naturals
Founded in 1995, a US brand recognized worldwide as an omega-3 specialist. Norwegian-sourced oils, top IFOS (International Fish Oil Standards) ratings and low-oxidation freshness make it a reference point in clinical and research settings.
What sets Nordic Naturals apart
Its edge: a fish-oil specialty, publicly-posted IFOS testing by lot, and triglyceride-form oils prized for absorption and freshness.
Ingredient sourcing
Uses small fish low on the food chain and addresses sustainability (e.g. Friend of the Sea certification).
Manufacturing & quality
Refined in Nordic facilities, with every lot third-party tested (heavy metals, PCBs, oxidation) and published.
Certifications & testing
- IFOS 5-star (select products)
- Friend of the Sea
- Third-party tested (per-lot, published)
Signature products
- Ultimate Omega
- Omega-3
- DHA
- Children's / Baby's DHA
Focus categories
- Omega-3 (EPA/DHA)
- Fish oil
- Kids
- Vitamin D
Price positioning
Mid-to-premium — you pay for purity, freshness and taste.
Where to buy in Japan
Available via iHerb, Amazon.co.jp and Rakuten Ichiba.
Best for
People who want omega-3 chosen for purity and freshness, and parents seeking kids' DHA.
Things to keep in mind
Prices are high; store fish oil carefully to avoid oxidation after opening.
Frequently asked questions
What is IFOS?
The International Fish Oil Standards — a third-party program rating fish-oil purity, freshness and potency.
Prices are sample data. Check the retailer's site for the current price.