SAVAS
Japan's default protein — a mainstream brand backed by Meiji's food science.
Meiji's flagship sports-nutrition brand and a Japanese staple for whey and soy protein.
Brand facts
- Founded
- 1980
- Headquarters
- Tokyo, Japan
- Parent / operator
- Meiji Co., Ltd.
- Origin
- Japan
About SAVAS
Launched in 1980, SAVAS is a pioneer of Japanese sports nutrition. Backed by food giant Meiji, it leads the domestic market on the strength of unmatched distribution — drugstores and convenience stores — and beginner-friendly, easy-drinking formulas. Its ready-to-drink milk-protein bottles are equally iconic.
What sets SAVAS apart
Its moat is distribution — you can buy it almost anywhere — plus the drinkability and mixability that come from Meiji's dairy and fermentation know-how. Ties to pro and corporate teams reinforce trust.
Ingredient sourcing
Built around milk-derived whey and soy protein sourced through Meiji's group supply network, typically formulated with added vitamins.
Manufacturing & quality
Produced in Japan under the Meiji group's food-grade quality systems, with the batch-to-batch consistency you expect from a major manufacturer.
Certifications & testing
- Meiji group quality assurance
- Anti-doping certification (e.g. Informed Choice) on selected products
Signature products
- SAVAS Whey Protein 100
- SAVAS Soy Protein 100
- SAVAS Milk Protein (RTD)
- SAVAS Aqua
Focus categories
- Protein
- Protein drinks
- Sports nutrition
- Amino acids
Price positioning
Mid-range — costlier per kilogram than value brands, but chosen for availability and peace of mind.
Where to buy in Japan
Sold nationwide in drugstores, supermarkets and convenience stores, and on Amazon.co.jp and Rakuten Ichiba.
Best for
Protein beginners and anyone who wants a trusted staple they can grab in a physical store today.
Things to keep in mind
Advanced users focused on cost per gram of protein may find it expensive.
Compare products
Compare SAVAS products against other brands by ingredient.
All SAVAS products
SAVAS Whey Protein
powder
View detailsSAVAS WHEY PROTEIN 100
powder
View detailsSAVAS WHEY PROTEIN 100 MULTI VITAMIN & MINERAL
powder
View detailsすっきりフルーティー風味 700g
powder
View detailsリッチショコラ味 980g×2袋
powder
View detailsリッチショコラ味 980g
powder
View detailsミルクショコラ風味 12.5g
powder
View detailsグレープフルーツ風味 800g
powder
View detailsFrequently asked questions
Who makes SAVAS?
It is a Japanese brand from the major food company Meiji.
Whey or soy SAVAS?
Choose whey for post-workout muscle building; choose soy if you prefer a plant source or a more filling shake.
Prices are sample data. Check the retailer's site for the current price.