Dear-Natura
No added fragrances, colors or preservatives — Asahi's mainstream Japanese supplements.
Asahi Group Foods' Japanese supplement brand, known for additive-conscious formulas and a broad lineup.
Brand facts
- Founded
- 2005
- Headquarters
- Tokyo, Japan
- Parent / operator
- Asahi Group Foods, Ltd.
- Origin
- Japan
About Dear-Natura
Asahi Group Foods' flagship Japanese supplement line. Built around a no-fragrance/color/preservative policy, it spans everything from single nutrients to Foods with Function Claims, at approachable drugstore prices.
What sets Dear-Natura apart
It combines additive-conscious formulas, an enormous product range and big-maker reassurance — with a deep bench of Foods with Function Claims.
Ingredient sourcing
Uses Asahi's group sourcing to build simple single- and multi-nutrient formulas.
Manufacturing & quality
Made in Japan under Asahi group quality systems.
Certifications & testing
- No added fragrances/colors/preservatives (select products)
- Foods with Function Claims (select products)
Signature products
- Strong series
- Multivitamin
- Zinc
- Vitamin D
- Heme iron
Focus categories
- Vitamins
- Minerals
- Multivitamins
- Foods with Function Claims
Price positioning
Low-to-mid — day-count packs make it easy and affordable to sustain.
Where to buy in Japan
Available in drugstores, supermarkets, Amazon.co.jp and Rakuten Ichiba nationwide.
Best for
Beginners who want additive-conscious, affordable single-nutrient supplements.
Things to keep in mind
Some products are modestly dosed; check the labeled amounts for your goal.
Compare products
Compare Dear-Natura products against other brands by ingredient.
All Dear-Natura products
400粒
tablet
View details1粒
tablet
View details200粒 (50日分)
tablet
View details60粒 (60日分)
tablet
View detailsDear-Natura Style Iron x Multi Vitamin
tablet
View details200粒 (50日分)
tablet
View details300粒 （100日分）
tablet
View details200粒
tablet
View detailsFrequently asked questions
Is Dear-Natura additive-free?
Many products are marketed as free of added fragrances, colors and preservatives; check each label.
Prices are sample data. Check the retailer's site for the current price.