Nature's Way
A herbal veteran — the go-to for elderberry.
A long-standing US brand strong in herbal and plant-based supplements, famous for Sambucus elderberry.
Brand facts
- Founded
- 1969
- Headquarters
- Utah, USA (Schwabe group)
- Parent / operator
- Schwabe (Germany)
- Origin
- United States
About Nature's Way
Founded in 1969, a US veteran strong in herbal and botanical supplements (part of Germany's Schwabe). Its Sambucus elderberry line is a signature, and it promotes Non-GMO and TRU-ID (DNA authentication) ingredient verification.
What sets Nature's Way apart
Its edge is a herbal catalog and DNA-level ingredient authentication (TRU-ID).
Ingredient sourcing
Focuses on botanical and herbal ingredients with authentication claims.
Manufacturing & quality
Made in cGMP-compliant facilities.
Certifications & testing
- cGMP-compliant
- TRU-ID (ingredient authentication)
- Some Non-GMO Project Verified
Signature products
- Sambucus (elderberry)
- Alive! (multivitamin)
- Herbal supplements
Focus categories
- Herbs
- Immune
- Multivitamins
- Botanicals
Price positioning
Mid-range — value in herbal range and verification.
Where to buy in Japan
Available via iHerb, Amazon.co.jp and Rakuten Ichiba.
Best for
People seeking herbal supplements such as elderberry.
Things to keep in mind
Herbs can interact with medications — check before combining.
Prices are sample data. Check the retailer's site for the current price.