Nature's Bounty
A US drugstore staple — affordable, mainstream supplements.
A mainstream US supplement brand loved for affordability and a broad lineup, owned by Nestlé.
Brand facts
- Founded
- 1971
- Headquarters
- Long Island, New York, USA
- Parent / operator
- Nestlé Health Science (formerly The Bountiful Company)
- Origin
- United States
About Nature's Bounty
Founded in 1971, a mainstream brand long familiar in US drugstores. It spans vitamins, minerals, fish oil and herbs at affordable prices. Its former parent, The Bountiful Company (previously NBTY), sold its core brands to Nestlé.
What sets Nature's Bounty apart
Its strengths are affordability, mass-market availability and a broad range.
Ingredient sourcing
Bulk-sources common supplement ingredients to keep costs low.
Manufacturing & quality
Made in cGMP-compliant facilities.
Certifications & testing
- cGMP-compliant
- Some USP / Non-GMO options
Signature products
- Fish Oil
- Biotin
- Melatonin
- Multivitamin
Focus categories
- Vitamins
- Minerals
- Omega-3
- Herbs
- Beauty
Price positioning
Low-to-mid — affordability is the main draw.
Where to buy in Japan
Available via iHerb, Amazon.co.jp and Rakuten Ichiba.
Best for
People who want mainstream nutrients from an affordable overseas brand.
Things to keep in mind
Less purity/certification marketing than premium brands; check doses.
Prices are sample data. Check the retailer's site for the current price.