Myprotein
One of Europe's biggest online sports-nutrition brands — driven by scale and relentless sales.
A large Europe-based online nutrition brand popular for its wide flavor range and value pricing.
Brand facts
- Founded
- 2004
- Headquarters
- Cheshire / Manchester, UK
- Parent / operator
- THG plc (The Hut Group)
- Origin
- United Kingdom
About Myprotein
Founded in the UK in 2004 and scaled globally under THG as a direct-to-consumer online powerhouse. With 60+ flavors, frequent deep discounts and a vast catalog, it appeals to value-focused lifters worldwide, and runs a Japanese-language store with local fulfillment.
What sets Myprotein apart
Vertical integration — its own manufacturing plus direct online sales — strips out middlemen, and near-constant promotions push the effective price far down.
Ingredient sourcing
Buys core raw materials such as whey at scale and manufactures flagships like Impact Whey at its own UK facilities, with third-party testing of ingredients.
Manufacturing & quality
One of the few online brands with its own UK manufacturing; many products carry Informed Sport certification.
Certifications & testing
- Informed Sport (select products)
- UK food-safety standards
Signature products
- Impact Whey Protein
- Clear Whey Isolate
- Creatine Monohydrate
- EAA / BCAA
Focus categories
- Protein
- Amino acids
- Creatine
- Vitamins & wellness
- Sportswear
Price positioning
Low-to-mid — list prices are ordinary, but sale prices are among the cheapest in the category.
Where to buy in Japan
Sold via its Japanese-language site with domestic shipping; many buyers stock up during sales.
Best for
Value-focused buyers who stock up in bulk and like trying many flavors.
Things to keep in mind
Shipping can be slow and non-sale prices feel high; plan for wait times on internationally-shipped orders.
Compare products
Compare Myprotein products against other brands by ingredient.
All Myprotein products
Frequently asked questions
Can I buy Myprotein in Japan?
Yes — it has a Japanese-language site with domestic shipping.
When is it cheapest?
Effective prices drop sharply during its frequent flash and seasonal sales.
Prices are sample data. Check the retailer's site for the current price.