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Swisse

Australian wellness spanning beauty, vitality and skincare.

An Australian wellness supplement brand popular for beauty and vitality products, owned by H&H Group.

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Brand facts

Founded
1969
Headquarters
Melbourne, Australia
Parent / operator
H&H Group
Origin
Australia

About Swisse

An Australian wellness brand founded in 1969, spanning multivitamins, beauty (collagen, skincare) and vitality supplements, and popular across Asia. Owned by Hong Kong-listed H&H Group, it manufactures under the Australian TGA framework.

What sets Swisse apart

Its strengths are wellness/beauty breadth, the TGA framework and strong Asian-market reach.

Ingredient sourcing

Sources a wide range of vitamins, beauty actives and herbs.

Manufacturing & quality

Manufactured to the Australian TGA framework.

Certifications & testing

  • Australian TGA-registered
  • GMP-compliant

Signature products

  • Ultiboost multivitamins
  • Beauty Collagen
  • Liver support
  • Sleep support

Focus categories

  • Multivitamins
  • Beauty & collagen
  • Herbs
  • Wellness

Price positioning

Mid-range — value in wellness breadth.

Where to buy in Japan

Available via iHerb, Amazon.co.jp and Rakuten Ichiba.

Best for

People who want beauty and vitality wellness supplements from an overseas brand.

Things to keep in mind

Parallel imports may have English labeling — check the dosing.

Prices are sample data. Check the retailer's site for the current price.