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NOW Foods

A value heavyweight with its own factories and in-house testing labs.

A long-established US supplement maker with a broad catalog (including vegan omega-3), widely available via iHerb.

5 productsOfficial site ↗

Brand facts

Founded
1968
Headquarters
Bloomingdale, Illinois, USA
Parent / operator
NOW Health Group (family-owned)
Origin
United States

About NOW Foods

A family-owned US institution founded in 1968. It offers thousands of SKUs at low prices thanks to its own manufacturing and in-house quality labs, and is hugely popular in Japan via iHerb.

What sets NOW Foods apart

Its moat is vertical integration — own factories plus in-house testing labs — delivering low prices and verified quality, with a strong reputation for testing its own raw materials.

Ingredient sourcing

Sources ingredients globally and tests incoming lots for identity, purity and contamination in its own labs.

Manufacturing & quality

Manufactured at its own facilities (Illinois and beyond), GMP-certified, producing a wide range of categories in-house.

Certifications & testing

  • GMP-certified (own facilities)
  • In-house quality labs
  • Some Non-GMO / Halal / Kosher options

Signature products

  • Vitamin D-3
  • Omega-3 (fish & vegan)
  • Magnesium
  • NOW Sports protein
  • Adaptogens

Focus categories

  • Vitamins
  • Minerals
  • Omega-3
  • Herbs & adaptogens
  • Sports nutrition

Price positioning

Low-to-mid — remarkable value for the level of testing behind it.

Where to buy in Japan

Available via iHerb, Amazon.co.jp and Rakuten Ichiba (including parallel imports).

Best for

People who want a wide range of tested ingredients affordably via personal import.

Things to keep in mind

Some products have large sizes and overseas labeling; check dosing and storage.

Compare products

Compare NOW Foods products against other brands by ingredient.

Creatine

All NOW Foods products

Creatine Powder

powder

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Creatine Monohydrate

capsule

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Creatine Monohydrate

powder

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Creatine Monohydrate

capsule

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Creatine Monohydrate Powder

powder

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Frequently asked questions

Is NOW Foods trustworthy?

It is a long-established maker with its own factories and quality labs, well regarded for ingredient testing.

Where can I buy it in Japan?

iHerb is the usual route; it's also on Amazon.co.jp and Rakuten Ichiba.

Prices are sample data. Check the retailer's site for the current price.