BASE FOOD
Nutrition, built into the staple — a pioneer of complete-nutrition food.
A Japanese food-tech company offering 'complete nutrition' staples with ~30 nutrients per meal; publicly listed.
Brand facts
- Founded
- 2016
- Headquarters
- Tokyo, Japan
- Parent / operator
- BASE FOOD, Inc. (TSE Growth-listed)
- Origin
- Japan
About BASE FOOD
A food-tech company founded in 2016. It builds ~30 daily nutrients into staples like bread and pasta ('complete nutrition food'*), grew fast via subscription commerce and went public. It created a new category — solving busy-lifestyle nutrition from the meal side. (*based on Japanese nutrient reference values)
What sets BASE FOOD apart
Its big differentiator is filling nutrition through staple foods rather than pills — forming a market alongside rivals like Nissin's Kanzen Meshi.
Ingredient sourcing
Blends whole-wheat flour, soy and seeds, fortified with vitamins, minerals and fiber.
Manufacturing & quality
Produced under domestic food-grade quality systems.
Certifications & testing
- Domestic food quality systems
- Formulated against nutrient reference values
Signature products
- BASE BREAD
- BASE PASTA
- BASE Cookies
- BASE FOOD Deli
Focus categories
- Complete-nutrition food
- Staples (bread/pasta)
- Protein & fiber
- Meal replacement
Price positioning
Mid-range — value in a single staple that completes a meal's nutrition.
Where to buy in Japan
Available via its subscription store, convenience stores, Amazon.co.jp and Rakuten Ichiba.
Best for
Busy people with irregular meals who want to fix nutrition through the staple itself.
Things to keep in mind
It's a food (a staple), so those wanting high doses of a specific nutrient may still add supplements.
Frequently asked questions
What is 'complete nutrition food'?
A food designed so one serving covers much of a day's nutrients, based on Japanese nutrient reference values.
Prices are sample data. Check the retailer's site for the current price.